Meet the Mompreneur Behind Tikitoro: India’s First Personal Care Brand for Kids
HERstory Times 
Tikitoro, a pioneering personal care brand for children and teens, is poised to expand its reach globally, aiming to tap into new markets and gain international recognition. This strategic move is set to broaden the brand's horizon, capturing a larger market share and promoting healthy personal care routines among young audiences worldwide.
Founded by Prasanna Vasanadu in December 2021, Tikitoro offers a range of safe, toxin-free, and dermatologically tested products tailored for kids aged 4-10 and teens aged 11-16. The brand emphasizes gentle yet effective care, with products maintaining a pH of 5.5 suitable for young, sensitive skin.
In a notable appearance on Shark Tank India Season 4, Prasanna revealed her commitment to the brand by investing ₹14 crore, including her family's entire savings, into Tikitoro. Despite facing financial challenges, the brand achieved ₹8.5 crore in year-to-date sales. During the show, Tikitoro secured an investment of ₹25 lakh from Namita Thapar for a 1% equity stake, along with a 0.5% royalty until the investment is recouped.
With its innovative approach and unwavering commitment to quality, Tikitoro is set to revolutionize the children's personal care industry on a global scale.
